proposing a qualitative model for competitive advantage in high tech industries

Competitive Advantage in Technology Intensive Industries

This chapter introduces the learner to the meaning of competitive advantage and posits that a firm’s strategy is defined as the managers’ theory about how to gain and sustain competitive advantage. The manner in which a firm creates its competitive advantage by creating more economic value than its rivals, and explains that profitability depends upon value, price, and costs is demonstrated. The...

Technology-Based Marketing (TBM): A New Competitive Approach for High-Tech Industries

This paper presents an innovative competitive approach for high-tech industries, named Technology Based Marketing (TBM). This approach is compared with other eight business approaches. Nowadays, competition is changing and becoming more dynamic and therefore more difficult. Hence, technology can be leveraged to a source of competitiveness. With the TBM approach, three types of technology can be...

Tech Mining: Exploiting New Technologies for Competitive Advantage

A Comparative Study on Different Pharmaceutical Industries and Proposing a Model for the Context of Iran

Medication is known as the main and the most effective factor in improving public health. On the other hand, having a strong and effective pharmaceutical industry will, to a very large extent, guarantee people's health. Therefore, this study was prospected to review the different pharmaceutical industries around the world and propose a model for the context of Iran. This is a qualitative as wel...

An Augmented Common Weight Data Envelopment Analysis for Material Selection in High-tech Industries

Material selection is a challenging issue in manufacturing processes while the inappropriate selected material may lead to fail the manufacturing process or end user experience especially in high-tech industries such as aircraft and shipping. Every material has different quantitative and qualitative criteria which should be considered simultaneously when assessing and selecting the right materi...

A Comparative Study on Different Pharmaceutical Industries and Proposing a Model for the Context of Iran

Medication is known as the main and the most effective factor in improving public health. On the other hand, having a strong and effective pharmaceutical industry will, to a very large extent, guarantee people's health. Therefore, this study was prospected to review the different pharmaceutical industries around the world and propose a model for the context of Iran. This is a qualitative as wel...